Blockbuster - Whats the deal with all the different prices?

BLOCKBUSTER Express will launch an easy, $3-$2-$1 pricing structure on November 8, 2011: For the first 28 days, new releases on DVD (our Hot Movies) will be $3 plus applicable tax. After 28 days, Recent Releases on DVD will be $2 plus applicable tax for the initial night. After 90 days all movies on DVD will be $1 plus applicable tax for the initial night. Hot Movies and Recent Releases carry our In-Stock Guarantee. Additional nights are only $1 plus applicable tax - even for Hot Movies, Recent Releases and Blu-ray movies. For movies on Blu-ray, simply add $1 plus applicable tax to the first night's rental charge. With our $3-$2-$1 pricing structure, we are able to bring you the latest releases, with our In Stock Guarantee, as well as offer hundreds of movies for only $1. When you want a new release, we've got the movie you're looking for. Our Hot Movies and Recent Releases carry our In-Stock Guarantee. So, if that movie is out of stock when you want it, you'll find instructions on the movie detail page on how to text us for a promo code for a discount off another rental. Remember, we've still got hundreds of movies for $1. Sign-up for an online account at www.blockbusterexpress.com to get a $1 movie night on us.