Walmart - Holiday price matching strategy

NEW YORK (AP) -- Wal-Mart Stores Inc., the world's largest retailer, announced a new holiday price-matching strategy that aims to pull in procrastinators early by giving them a big incentive: a guarantee they'll get the lowest prices no matter when they buy during the season.

The discounter said Monday it will be matching prices on all its products -- even after the purchases are made. Shoppers who buy a product -- whether on its website or in its stores -- from Nov. 1 to Dec. 25 but then find the identical item for less at a rival later will receive a gift card for the price difference. To qualify, shoppers need to bring in the original Wal-Mart receipt and the local competitor's print ad. Gift cards will not be given out after Dec. 25.

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Damn it... looks like I will have to shop at Walmart this year... and you know how much I LOVE Walmart.